The  Blog

What makes certain brands so iconic and memorable? It often comes down to the specific archetype or personality the brand embodies. Brand archetypes are essentially the core identities or...

Running a small business can feel isolating at times. You may spend long hours working solo or with just a few team members. While heads-down time is crucial, you can’t grow your business...

Let’s face it – data is everywhere. If you arent watching your numbers – forms social media followers to engagement to your bank account – you are falling behind.

But do you...

Should you be a Micro-Influencer Or Work With One?

Growth marketing is increasingly about community building, and less about clever hacks.

Want to grow? Consider micro-influencing.

As a small...

In a world where individuality matters more than ever, your personal brand is not just a reflection of who you are but also an extension of your company brand. To unlock your full potential, it's...

You’ve got your brokerage’s suite of tools and resources. It’s cushy, right? But here’s the real talk: there’s a whole universe of opportunity you’re missing out...

“If you can't explain it to a six-year-old, then you don't understand it yourself.” —Albert Einstein

Albert Einstein's famous saying applies to a wide range of fields, including...

Picture this: You kickstart a business with one product in mind, only to realize down the road that another product might fit better. What's your next move?

Once the initial freak-out moment...

Starting a business isn't just about the product or service. It's about understanding how it genuinely benefits your audience. To pinpoint your Ideal Customer Profile or Persona (ICP), you need a...

The air in the room held a charge, each breath a prelude to the next moment of inspiration. This is the indelible impression left by leaders who possess an almost magnetic charisma—a trait...

Effective marketing isn't just about throwing anything out there and hoping someone bites. It's about knowing your audience inside and out. Enter the Ideal Client Profile or Persona (ICP). It's...

When you’re starting a business, it's tempting to think that reaching as many people as possible is the surefire way to success. However, we've come to realize that trying to cater to...