Stop Guessing.
Start Growing.
You didn't go to law school to learn how to sell legal services. But your firm's growth depends on it.
Strategic sales and marketing guidance for law firms who need direction, not delegation. I show you what to build—and how to sell it—so you win (and keep) clients predictably.
Trusted by Over 50 Firms & Legal Services Nationwide
You're Too Good to Be This Overlooked
You didn't build your practice to spend weekends wondering why marketing doesn't work for you.
But here you are. You've invested in a website. Tried content. Maybe even paid an agency that talked a good game. And yet—
The leads trickle in unpredictably. Half the consultations go nowhere. And you watch competitors with half your experience somehow land the clients you deserve.
It's exhausting. Not just the work—but the uncertainty. Never knowing if next month will be feast or famine. Never feeling confident that your marketing is actually doing anything.
That gap between your expertise and your growth? It's not a mystery.
It's a strategy problem—and a sales conversion problem. Both are fixable.
Marketing gets prospects to reach out. Sales gets them to sign.
✅ Strategic Advisory Guidance
Marketing direction and sales strategy without the $15K/month fractional CMO price tag. Monthly guidance from someone who's built what you're building.
✅ Sales Conversion Expertise
Master the consultation conversation. Train your intake team to convert prospects, not just schedule them. Turn "I'll think about it" into signed retainers.
✅ Built by a former attorney
I know the pressures of running a firm and the unique challenges of selling legal services while maintaining professional dignity.
✅ Complete Pipeline Strategy
From positioning to intake conversion. Fix the foundation first, then scale what's working.
Work With Hey Visible
Choose the Strategic Guidance That Matches Your Firm
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CMO to Go
Get expert guidance on positioning, messaging, or marketing strategy. This hourly consultation service is perfect when you need focused time and no long-term commitment. Packages include 5-20 hours to use over 12 months.
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Master Legal Sales
Transform how you sell legal services. Learn to guide consultations with confidence, handle objections with dignity, and close premium clients without feeling pushy. Includes frameworks, scripts, and weekly coaching.
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Strategic Direction
Monthly strategic guidance without the full-time commitment. 3-4 hours monthly consulting + Slack access for questions between sessions. Perfect for solo and small law firms who need direction, not delegation.$1,800/month, 6-month minimum.
Your Reputation Isn't Enough Anymore
Twenty years ago, a good reputation and a few referral sources could build a practice. Prospects asked their friends, got a name, and called.
That world is gone.
Today, 87% of clients research attorneys online before making contact. They read your website, scan your reviews, check your LinkedIn, and form opinions—all before you know they exist.
By the time they call, they've already decided whether you're worth their time.
The practices that thrive aren't just the most skilled. They're the ones who show up in that research phase with messaging that resonates, positioning that differentiates, and content that builds trust before the first conversation.
They're not just visible. They're memorable.
And when it's time to choose? They're not one of several options.
They're the obvious one.
Stop Dreading the Money Conversation
You know the moment. The consultation is going well. The prospect clearly needs help. Then you mention your fee—and watch their face change.
"I need to think about it." "Let me talk to my spouse." "I'm meeting with a few other attorneys."
And they're gone. Another hour invested in someone who's now shopping your quote to whoever charges less.
This isn't a pricing problem. It's a positioning problem.
When prospects see you as "one of several options," they compare on price. When they see you as the solution to their specific problem, price becomes secondary.
Our intake framework doesn't teach you to be pushy. It teaches you to guide prospects to their own conclusion: that you're the attorney they need, and waiting will only make their situation worse.
The result? Fewer "I need to think about it" conversations. More clients who show up ready to hire.
When Everyone Says the Same Thing, No One Gets Heard
Open five attorney websites in your practice area. Count how many say "experienced," "compassionate," "aggressive representation," or "fighting for your rights."
Now imagine you're a scared prospect trying to choose. They all blur together. So what do they do?
They pick the cheapest one. Or the closest one. Or the one their neighbor vaguely remembered.
Your expertise becomes a commodity. Your years of experience become invisible. And you end up competing on price against attorneys who couldn't carry your briefcase.
This is what generic positioning costs you: not just clients, but the right clients. The ones who value expertise. The ones who pay full fee without flinching. The ones who refer others like them.
Strategic positioning doesn't just make you visible. It makes competitors irrelevant.
When you're positioned as the obvious choice for a specific problem, prospects stop comparing. They start deciding how quickly they can hire you.
Get Marketing That Actually Works for Law Firms
Generic business marketing fails law firms because it ignores professional ethics and complex buyer journeys. Our strategies are built specifically for legal practices by a former attorney who's been in your shoes.
Strategy designed for professional services constraints
2-3x increase in qualified leads within 90 days
Marketing that supports, not replaces, referral relationships
What Clients Say
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Working with Pam transformed how we approach consultations. Our conversion rate increased 60% in 90 days because we finally had messaging that resonated with our ideal clients."
— Family Law Practice, Seattle
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"As a solo practitioner competing against larger firms, I needed strategic positioning—not just more content. Pam helped me become the obvious choice in my market." — Estate Planning Attorney, Denver
— Estate Planning Attorney, Denver
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"Pam understands the legal industry in a way generic marketing agencies never will. She's been in our shoes, and it shows in every strategy she develops."
— Personal Injury Firm, Portland
Why Choose Us?
Former Attorney Who's Built What You're Building
I'm not a marketing consultant who happened to work with a few law firms. I'm a former practicing attorney who built a three-location family law firm, made every marketing mistake, and learned what actually works.
I've sat in your chair. I understand legal ethics constraints, complex client decision journeys, and the pressure of managing both caseload and business development.
Both Strategy AND Sales
Most marketing agencies don't understand consultation conversion. Most sales trainers don't understand legal positioning. I bridge both.
Marketing gets prospects to call. Sales gets them to sign. You need someone who fixes the complete pipeline.
Direction, Not Delegation
I show you what to build and how to sell it. You execute (or hire help). You don't pay $15K/month for traditional fractional CMO services.
Strategic advisory without the execution price tag.
About Me
I'm Pamela Foley—former practicing attorney turned Strategic Sales & Marketing Advisor who specializes exclusively in helping law firms stop guessing what to do next and start growing predictably.
After starting my career in marketing for major nonprofits like the American Heart Association and American Cancer Society, I went to law school and founded a successful three-location family law firm in Washington state.
Here's what I learned: Being an exceptional attorney isn't enough. You need strategic positioning that differentiates you, consultation skills that build trust, and marketing that works while you practice law.
While building my own firm, I wasted over $100K on marketing strategies that brought in leads but failed to convert them. I learned that marketing without sales systems is just expensive lead generation.
Today, I work exclusively with law firms because I understand something most marketing consultants don't: legal marketing requires strategy-first thinking, ethical boundaries, and someone who's actually built what you're trying to build.
The 4-Step Framework to Becoming Unforgettable
Foundation First.
Deep audit of your positioning, messaging, and current pipeline. Competitive analysis and market opportunity assessment. Strategic roadmap aligned with your revenue goals
Strategic Implementation.
Core message architecture that differentiates you. Content and visibility strategy optimized for your practice area. Strategic roadmap for lead generation
Conversion Optimization.
Intake process that pre-sells value before discussing fees. Staff training and conversation frameworks. Systems that turn prospects into confident clients.
Continuous Improvement.
Performance analysis and strategic recommendations. Course correction based on market response. Strategic planning as your practice scales
This isn't a project. It's partnership.
The Next Step: Your Strategic Marketing Session
Ready to transform your practice from overlooked to unforgettable?
Schedule a complimentary 30-minute Strategic Marketing Session where we'll:
Assess your current marketing efforts
Identify your biggest growth opportunities
Discuss how strategic marketing leadership can transform your practice
Determine if we're the right fit to work together
No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.