Stop Guessing What to Do Next
Strategic marketing guidance for law firms that need direction without the weekly commitment. 3-4 hours monthly consulting + Slack access when questions come up. $1,800/month.
You Need Strategic Guidance— Not a Full-Time Marketing Person
You're a solo or small firm.
You don't need someone managing your marketing full-time.
But you do need someone who can:
→ Tell you what to fix when marketing isn't working
→ Review your messaging before it goes live
→ Give strategic direction when you're stuck
→ Keep you from wasting money on tactics that don't work
→ Answer questions without waiting for a monthly call
You need periodic strategic support—not intensive weekly accountability.
That's what this is.
Strategic Guidance When You Need It
Most solo and small law firms don't need a $5,000/month+ strategic advisor with weekly check-ins.
You need someone you can tap into throughout the month:
Review a campaign before launch
Get feedback on positioning changes
Diagnose why consultations aren't converting
Course-correct when something isn't working
Strategic input without scheduling a formal session
That's what this provides.
4 hours of consulting each month.
Book sessions as you need them—45-minute calls, 30-minute reviews, whatever makes sense.
Plus: A dedicated Slack channel for quick questions between sessions.
You get strategic guidance from a former attorney who built a multi-location law firm—without paying for more support than you actually need.
This is perfect if you can implement (or have someone who implements) but need strategic direction to stay on track.
What You Get
STRATEGIC ROADMAP
At onboarding, we'll create your 6-month marketing roadmap with clear priorities and action steps.
3-4 HOURS MONTHLY STRATEGIC CONSULTING
Book sessions as needed throughout the month. 45-minute strategy calls, 30-minute reviews, 15-minute quick sessions—use your hours however works best for your practice.
DEDICATED SLACK CHANNEL
Quick questions between sessions. "Does this messaging sound right?" "Should we try this campaign?" Get expert input without waiting for a formal call.
STRATEGIC REVIEW & FEEDBACK
Website copy, campaign messaging, intake scripts, positioning changes—run it by me before you launch. Make sure your marketing actually works.
FLEXIBLE SUPPORT STRUCTURE
Not every month is the same. Some months you'll use all 4 hours. Other months you'll use 2. You get consistency without paying for support you don't need.
COURSE-CORRECTION WHEN NEEDED
When something isn't working, we diagnose fast and fix it. You don't wait weeks for a monthly call while leads leak out.
The Process
STEP 1: FIRM GROWTH AUDIT
30-minute strategic assessment. We identify what's holding you back and whether this is the right fit. No obligation.
STEP 2: ONBOARDING & SLACK SETUP
First month: Quick assessment of your current positioning and marketing. Set up your dedicated Slack channel. Identify immediate priorities.
STEP 3: ONGOING MONTHLY SUPPORT
Book consulting sessions as needed throughout each month. Use Slack for quick questions between sessions. Strategic guidance without rigid weekly structure.
Why Work With Me?
I'm a former attorney who built and scaled a three-location family law firm—and made every marketing mistake possible before figuring out what actually works.
I wasted over $100K on marketing that brought leads but didn't convert them.
I lost a $15K client to an attorney who charged $8K because I couldn't articulate what made me different.
I learned the hard way that marketing without sales systems is just expensive lead generation.
Now I help other attorneys avoid those same costly mistakes.
This offering is designed for solo and small firms who need expert guidance without the intensity (or cost) of full strategic advisory.
You get strategic direction from someone who's been in your shoes—without paying for more support than you actually need.
Former Attorney | Built & Scaled 3-Location Practice | Helped 50+ Law Firms Optimize Positioning & Intake
Common Questions
Q: HOW IS THIS DIFFERENT FROM STRATEGIC MARKETING ADVISORY?
A: Strategic Marketing Advisory ($3K/month) includes monthly 90-minute strategy sessions, bi-weekly accountability check-ins, and unlimited access. This retainer ($1.8K/month) gives you 3-4 hours of consulting you book as needed + Slack for questions. Advisory is more intensive; this is more flexible.
Q: WHAT IF I DON'T USE ALL MY HOURS IN A MONTH?
A: Hours don't roll over, but that's okay. Some months you'll use 2 hours, other months you'll use all 4. You're paying for strategic guidance being available when you need it—not just the hours themselves.
Q: CAN I UPGRADE TO FULL STRATEGIC ADVISORY LATER?
A: Absolutely. If you find you need more intensive support with weekly accountability, you can upgrade to Strategic Marketing Advisory. Many clients start here to test the relationship before committing to the full advisory tier.
Q: WHAT HAPPENS AFTER THE 6-MONTH MINIMUM?
A: You can continue month-to-month, upgrade to Strategic Marketing Advisory, or pause if you've achieved your goals. Most clients continue because having strategic guidance available prevents costly mistakes.
Q: HOW QUICKLY CAN I EXPECT RESULTS?
A: Most firms see clarity within 30 days (you'll know what to fix). Measurable results typically show within 60-90 days (improved conversion, clearer positioning, better leads). Real transformation takes 6-12 months of consistent implementation.
Q: WHAT PRACTICE AREAS DO YOU WORK WITH?
A: All practice areas. The positioning and intake principles work the same whether you're a family law attorney, estate planning attorney, personal injury attorney, or business attorney. The strategy adapts to your specific market.
Q: DO YOU PROVIDE EXECUTION SUPPORT?
A: I provide strategic guidance—you handle execution (or hire someone to help). If you need hands-on execution support, I can connect you with affordable offshore marketing teams. You get strategy from me + execution from them.