CMO-to-GO
Strategic Marketing Consulting On Your Schedule—Without the Retainer
One challenge. One session. Expert solutions from a former attorney who's built law firms.
Here’s the problem.
You Need Expert Strategic Guidance. You're Just Not Ready for a Full Fractional CMO.
Your firm is growing, but you keep hitting the same walls:
Your website needs work, but you don't know if it's the messaging, the design, or the SEO
Consultations aren't converting like they should, and you can't figure out why
You've tried LinkedIn, but nothing's landing with your target clients
Your intake process feels clunky, but you don't know where to start fixing it
You need a strategy for a new practice area launch, but generic marketing advice doesn't cut it for law firms
The problem? Most marketing consultants want a 6-month retainer. That's $30,000-$50,000 you don't have right now. The reality? You don't need someone managing your marketing full-time. You need expert strategic consulting to solve specific problems as they come up—then you can implement the solutions yourself.
Most Law Firm Marketing "Advice" Comes from People Who've Never Built a Practice
Here's what happens when you get talked into buying from them or try to figure it out alone:
You waste money testing strategies that don't work for professional services
You lose months implementing the wrong approach because you didn't know better
You hire the wrong agency and get generic business advice that ignores legal ethics
You second-guess every decision because you're not sure if your instincts are right
Generic business coaches don't understand why legal marketing is different. Digital agencies don't know how consultations actually convert. And most marketing consultants have never practiced law.
You need strategic consulting from someone who's been in your shoes.
Intrdoducing CMO-to-Go
Expert-level strategic marketing consulting when you need it—no retainer required.
CMO to Go gives you direct access to fractional CMO-level strategic guidance without committing to an ongoing monthly retainer.
Book consulting sessions when you need them. Get expert answers to the specific challenges holding your firm back right now.
HOW IT WORKS:
1. Purchase a consulting package (5, 10, or 20 hours valid for one year)
2. Book sessions as you need them through a simple scheduling link
3. Get expert strategic consulting via video call or async Loom review (your choice)
4. Solve one specific challenge per session so you can implement and move forward
This isn't a monthly retainer where you're paying whether you use it or not. This is strategic consulting when you actually need it.
What You Can Use Your Consulting Hours For
MARKETING STRATEGY & EXECUTION
Review and optimize your website messaging or landing pages
Develop positioning strategy for a new practice area
Create a LinkedIn content strategy that actually converts
Audit your current marketing efforts and identify what's working (and what's not)
Plan a campaign or partnership opportunity
SALES & INTAKE OPTIMIZATION
Fix your consultation conversion problems
Review intake scripts or train your staff on client conversations
Develop your fee presentation strategy
Create frameworks for handling objections
Optimize your consultation process from first call to signed retainer
BUSINESS GROWTH CHALLENGES
Strategy for scaling from solo to small firm
Hiring and structuring your first marketing role
Differentiating from competitors in a crowded market
Client acquisition system development
Referral relationship optimization
The Key?
These are focused, tactical consulting sessions designed to solve specific problems—not vague coaching calls where you leave more confused than when you started.
Choose your plan
Starter Package: 5 Hours
$1375
Perfect for:
Specific project consulting (website relaunch, new practice area positioning)
Quarterly strategic check-ins
Testing whether this consulting model works for your firm
Good for 12 months from purchase
Popular
Growth Package: 10 Hours
$2750
Perfect for:
Ongoing strategic consulting as you execute your strategy
Multiple projects throughout the year (Q1 positioning, Q3 intake optimization)
Firms actively scaling who need periodic expert guidance
Use When You Need it for 12 months from purchase
Scale Package: 20 Hours
$5000
Perfect for:
Best per hour rate!
Year-round strategic consulting without retainer commitment
Firms with multiple initiatives (marketing + sales + team development)
Maximum flexibility to use consulting hours however your firm needs them
Good for 12 months from purchase
Why Strategic Consulting Works Better Than Figuring It Out Alone
SPEED Get expert answers in one 60-90 minute session instead of spending weeks researching and second-guessing.
STRATEGIC EXPERTISE You're getting consulting from someone who's built a three-location law firm and helped dozens of attorneys scale—not generic business advice.
FLEXIBILITY Use consulting hours when YOU need them for challenges that matter to YOUR firm right now.
ROI One strategic decision—choosing the right positioning strategy, fixing your intake script, optimizing your consultation process—pays for the entire package.
NO LONG-TERM COMMITMENT Not ready for a fractional CMO? This gives you CMO-level strategic consulting without the 6-month minimum or monthly retainer.
Who This Is For
Who This Isn’t For
✓ Solo and small firm attorneys who are actively working to grow but hitting specific roadblocks
✓ Firms scaling from $300K to $1M who need periodic expert consulting without full-time marketing leadership
✓ Attorneys with strong referral networks who want to build additional marketing channels but don't know where to start
✓ Practices with someone handling marketing execution (VA, junior marketer, yourself) who need strategic direction
✓ Law firms who've tried agencies and got burned by generic advice that didn't work for professional services
✗ Firms needing full marketing leadership and hands-on implementation (you want Fractional CMO)
✗ Attorneys looking for someone to "just handle it all" (this is strategic consulting, not done-for-you)
✗ Practices seeking the cheapest possible option (strategic consulting is an investment in getting it right)
✗ Firms wanting ongoing weekly support (that's what the Fractional CMO partnership is designed for)
Why My Strategic Consulting Is Different
II'm Pamela Foley—former practicing attorney turned fractional CMO and strategic marketing consultant who exclusively serves law firms.
I'm not a marketing consultant who happened to work with a few lawyers. I’m a former practicing attorney who built a successful three-location family law practice in Washington state.
I made every marketing mistake possible before figuring out what actually works for attorneys.
WHAT MAKES MY CONSULTING DIFFERENT:
→ I've sat in your chair. I understand legal ethics constraints, complex client decision journeys, and the pressure of managing both caseload and business development.
→ I speak your language. Not generic business buzzwords—actual legal terminology, intake processes, consultation conversion strategies, and client acquisition systems that work within professional standards.
→ I focus on strategic implementation. Not vanity metrics. Not theoretical marketing concepts. Real strategies that convert consultations into signed retainers.
→ I combine marketing AND sales consulting. Most consultants focus only on generating leads. I help you convert them. Because getting more calls doesn't matter if they don't hire you.
The law firms who work with me typically see:
• 2-3x increase in qualified prospects within 90 days
• Consultation conversion improvements from 40% to 70%+
• Clear market positioning that differentiates them from larger competitors
This isn't theory. It's strategic consulting based on what actually works for attorneys.
FAQ
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A: After purchase, you'll receive a scheduling link. Book consulting sessions as you need them throughout the year. Sessions typically run 60-90 minutes depending on the complexity of the issue.
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A: Hours expire one year from purchase date. This encourages you to actually use the strategic consulting you're investing in rather than letting it sit unused.
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A: Yes! For things like website copy review, LinkedIn profile optimization, or intake script feedback, I can provide detailed Loom video consulting. Just indicate your preference when scheduling.
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A: 2-3 business days for most reviews. Urgent items can often be accommodated with advance notice.
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A: Those are structured 30-day and 8-week training programs with specific curricula. CMO to Go is flexible, issue-based strategic consulting for whatever challenge you're facing right now.
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A: Absolutely. Many fractional CMO clients started with CMO to Go consulting to test the relationship. Unused hours can typically be credited toward fractional CMO engagements.
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A: We'll discuss scope during your first session. Complex projects might require multiple consulting sessions, which is why the 10 or 20-hour packages often work best for firms with bigger initiatives.
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A: Yes. While I built a family law practice, the marketing and sales consulting strategies I provide work across all practice areas—personal injury, estate planning, criminal defense, business law, and more.
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A: Yes! If you're working on intake optimization, having your intake coordinator on the consulting call makes perfect sense. Same for any team member involved in executing the strategy we're discussing.
Ready for Strategic Consulting That Actually Works for Law Firms?
Choose your package and get access to CMO-level strategic consulting designed specifically for law firms. No retainer commitment. No long-term contract. Just expert consulting when you need it.