Stop Losing Half Your Consultations to Attorneys Who Charge Less
8-week program for attorneys ready to stop losing prospects to price objections and competitor shopping
You're Great at Practicing Law. But Consultations Feel Like Interviews Where You're Being Judged.
You prepare thoroughly, answer every question, give solid advice
The prospect says "I need to think about it" or "I'm talking to a few attorneys"
They choose someone who charges less (even though you're clearly more qualified)
Or they ghost completely, wasting an hour of your billable time
You've built expertise over years, but you can't seem to communicate your value in 30-60 minutes
You leave money on the table because you're uncomfortable talking about fees
You attract price shoppers instead of clients who value your experience
The Real Problem? You weren't trained to sell. You were trained to practice law. And generic sales advice doesn't work for professional services where trust and credibility matter more than 'closing techniques.
Built for attorneys by a former attorney.
Introducing the Legal Sales Mastery Program
What It Is: An 8-week structured consulting engagement that transforms how you conduct consultations, handle objections, discuss fees, and convert prospects into retained clients.
What Makes It Different:
Built on behavioral psychology and the Trust Equation framework
Designed for attorneys who hate "pushy" sales tactics
Accounts for legal ethics and professional standards
Based on real law firm experience, not generic sales theory
Focuses on attracting better-fit clients, not just "closing" anyone
From Hoping They'll Hire You → Knowing Exactly What to Say
BEFORE (How Consultations Feel Now):
You over-explain and give away too much free advice
You're nervous bringing up fees
You don't know how to handle "I need to think about it"
You attract price shoppers who ghost after the consultation
You feel like you're being interviewed, not hired
You leave calls unsure if they'll actually retain you
AFTER (How Consultations Will Feel):
You guide the conversation with confidence and structure
You discuss fees naturally without apologizing
You have specific responses to every common objection
You pre-qualify prospects so you're only talking to good fits
You position yourself as the expert they need
You know exactly where each prospect stands before the call ends
What You Get in 8 Weeks
Week 1: Foundation & Consultation Framework
Why traditional sales advice fails for attorneys
The Trust Equation applied to legal services
Your custom consultation structure (pre-call, during call, post-call)
How to position yourself as the obvious choice
Week 2: Pre-Consultation Positioning
Qualifying questions that filter price shoppers
What to send prospects before the call
Setting expectations that prime them to hire you
Email templates and intake forms that work
Week 3: Opening & Building Rapport
The first 5 minutes that set the tone
Questions that uncover real concerns (not just surface problems)
How to demonstrate expertise without giving away the store
Reading prospect behavior and adapting in real-time
Week 4: Consultation Conversation Scripts
Your custom script framework for your practice area
How to guide the conversation strategically
Balancing education with positioning
What to say (and not say) during consultations
Week 5: Fee Discussions & Pricing Confidence
When and how to discuss fees without apologizing
Presenting your value in dollar terms
Handling "you're too expensive" without dropping your price
Payment plan positioning and options
Week 6: Objection Handling
The 7 most common legal services objections
Specific response scripts for each
How to address "I'm talking to other attorneys"
Turning "I need to think about it" into decisions
Week 7: Closing & Next Steps
How to ask for the engagement (without being pushy)
Creating urgency appropriately
Next-step clarity that prevents ghosting
When to follow up and how
Week 8: Follow-Up Systems & Recording Review
Email sequences that convert without being salesy
How to handle "not yet" prospects
Review your actual consultation recordings
Refinement and troubleshooting
What You Receive:
8 weekly 60-minute strategy sessions (scheduled at your convenience)
Custom consultation framework for your practice area
Complete script library (opening, questioning, objection handling, closing)
Email templates for pre and post-consultation
Consultation recording review and feedback (2 sessions)
Trust Equation methodology workbook
Private email access between sessions
Recording of all strategy sessions for reference
Why Listen to Me?
I'm Pam Foley—former attorney turned marketing strategist for law firms.
Here's what qualifies me to teach you consultation conversion:
I've been in your seat. I built a successful three-location law practice from scratch. I've personally conducted thousands of consultations. I've made every mistake you're probably making right now.
I understand attorney psychology. You're analytical. You're skeptical. You hate anything that feels manipulative or "salesy." You value ethics and professionalism. So do I.
I know what works. The system I'll teach you is based on behavioral psychology, the Trust Equation framework, and actual legal practice experience—not generic sales training that ignores professional services realities.
I speak your language. I understand legal ethics constraints, professional standards, and why attorneys struggle with business development in ways other professionals don't.
Most importantly: I've taught this system to dozens of attorneys who've dramatically improved their consultation conversion rates.
JD, Former practicing attorney
Built three-location law firm
Founder, Hey Visible (fractional CMO for law firms)
20+ years marketing and sales experience
Specializes exclusively in legal services marketing
FAQ’s
Q: I'm already pretty good at consultations. Is this still valuable? A: If you're converting 80%+ of qualified prospects and feel completely confident in every consultation, you probably don't need this. But if you're losing even 30-40% to competitors or indecision, there's significant revenue being left on the table. Most attorneys who think they're "pretty good" are converting 40-60%—which means massive opportunity for improvement.
Q: How is this different from generic sales training? A: Generic sales training doesn't account for legal ethics, professional standards, or the unique psychology of buying legal services. This program is built specifically for attorneys, by a former attorney, based on behavioral psychology and the Trust Equation. It's about building trust and demonstrating value, not manipulation tactics.
Q: What if I don't have time for weekly calls? A: These are 60-minute sessions scheduled at your convenience. Most attorneys find they actually save time overall by converting more efficiently and wasting less time on unqualified prospects. The ROI on this time investment is typically 10-20x.
Q: Will this work for my practice area? A: Yes. While we'll customize scripts and frameworks for your specific practice area, the underlying psychology of consultation conversion is universal across legal services. Whether you practice family law, estate planning, criminal defense, or business law, prospects are making decisions based on trust, credibility, and perceived value—which is what we'll optimize.
Q: What if I'm not getting enough consultations yet? A: Then you need lead generation first, not conversion optimization. This program is for attorneys who are already getting consultations but losing too many of them. If you need more consultations first, my Legal Practice Visibility Intensive or Strategic Marketing Consulting services would be more appropriate starting points.
Q: Can I use this to train associates or partners? A: This program is designed for individual attorneys doing their own consultations. If you need to systematize consultation conversion across multiple attorneys, we should discuss a custom training program or my Fractional CMO services instead.
Q: Do you offer payment plans? A: Yes. You can pay in full ($4,997), 3 payments of $1,799, or 6 payments of $899. All payment plans require automatic monthly payments.
Q: How quickly will I see results? A: Many attorneys notice improvements in confidence and conversation quality within 2-3 weeks. Measurable conversion rate improvements typically show up by weeks 4-6 once you've implemented the full framework. The system continues working for you long after the 8 weeks end.
Ready to start winning more new clients?
Here's what happens next:
Click the button below to schedule your strategy call
We'll spend 30 minutes discussing your current consultation process, challenges, and goals
I'll tell you honestly if this program is right for you (it's not right for everyone)
If we're a fit, we'll schedule your first session and get you started immediately
One Last Thing...
I know you're skeptical. You should be. You're trained to evaluate evidence and question claims.
So here's the truth: Most attorneys are terrible at consultations. Not because they're bad attorneys—but because they were never taught how to have these conversations effectively.
You spent years learning to practice law. No one taught you how to sell legal services.
And the few who did probably gave you generic advice that doesn't work for professional services where trust and credibility matter more than features and benefits.
This program fixes that gap.
It's not about becoming a "salesperson." It's about becoming confident in demonstrating your value, guiding conversations strategically, and helping prospects make informed decisions—instead of hoping they'll choose you.
If you're ready to stop losing consultations to less-qualified attorneys who simply know how to sell better than you do, let's talk.
—Pam