A Little About Me…
→ I've Been In Your Chair
As a former attorney and practice owner, I understand the pressure of managing both caseload and business development. I know what it's like to worry about payroll while handling demanding clients. I've felt the frustration of watching less-skilled competitors win clients because they had better marketing.
→ I Speak Your Language
Not generic business buzzwords. Actual legal terminology. Intake protocols. Consultation conversion strategies. Client acquisition systems that work within Bar Association guidelines and professional ethics standards.
→ I Know What Actually Works for Law Firms
Not theory. Not what works for e-commerce or SaaS companies. What works specifically for professional services firms with long sales cycles, high-trust requirements, and complex client decision journeys.
→ I Focus on Revenue, Not Vanity Metrics
I don't care about your website traffic if it doesn't generate consultations. I don't care about your social media followers if they're not your ideal clients. I care about consultation conversion rates, client acquisition costs, and sustainable revenue growth.
→ I Provide Fractional CMO Leadership—Not Just Tactics
Most marketing consultants sell you services: "We'll run your ads" or "We'll write your content." I provide strategic leadership: comprehensive marketing roadmaps, intake optimization, positioning strategy, and implementation oversight.
My Philosophy: Strategy First, Tactics Second
Most law firms jump straight to tactics: "Should we do Facebook ads? Do we need a podcast? What about TikTok?"
Wrong questions.
The right question is: "What strategic foundation do we need to make any marketing channel work?"
That foundation includes:
Clear positioning - Why should prospects choose you over competitors?
Compelling messaging - What do you say that makes you memorable?
Optimized intake - How do you convert consultations into clients?
Systematic approach - What's your 90-day roadmap to sustainable growth?
Get those four elements right, and every marketing channel works better. Skip them, and even the best tactics fail.
That's why Hey Visible starts with strategy—not because it sounds impressive, but because it's the only approach that creates lasting results.
Who I Work With (And Who I Don't)
I'm the right fit if you:
Run a solo practice or small partnership ready to scale to $5M revenue
Have strong legal skills but struggle with consistent client acquisition
Are tired of generic marketing advice that doesn't work for attorneys
Want to stop competing on price and start commanding premium fees
Need strategic guidance, not just tactical execution
Are coachable and ready to implement changes in your intake process
I'm NOT the right fit if you:
Just want someone to "do your social media"
Aren't willing to invest in strategic foundation work
Want quick fixes without systematic implementation
Have a tiny budget expecting enterprise results
Aren't ready to change how your intake team handles consultations
My ideal clients are accomplished attorneys who recognize that marketing is no longer optional—and are ready to approach it with the same systematic thinking they apply to their legal work.
The Competitive Advantage You Can't Buy
Here's what sets Hey Visible apart from every other marketing consultant:
I'm the only fractional CMO who's actually built a successful law practice from the ground up.
Not managed marketing for a law firm. Not worked at a legal marketing agency. Actually founded, grew, and sold a profitable multi-location practice.
That means I understand:
The financial pressure of running a firm
The emotional complexity of client acquisition
The professional ethics constraints you navigate daily
The difference between leads that waste time and clients who pay full fees
You can't fake that kind of experience. And your competitors can't match it.
My Commitment to You
When we work together, you get:
Honest Feedback I won't tell you what you want to hear. I'll tell you what you need to know—even if it's uncomfortable. Sugar-coating helps no one.
Strategic Clarity No more wondering what to do next or if your marketing is working. You'll have a clear roadmap with measurable outcomes.
Intake Transformation Your consultation process will shift from interrogation to trusted advisor conversation. Prospects will hire you more often, at higher fees, with less price resistance.
Sustainable Growth Not quick fixes or growth hacks. Systematic approaches that create predictable, scalable client acquisition.
Partnership, Not Vendor Relationship I'm not just executing tasks. I'm your strategic partner who understands your business, challenges you to think bigger, and celebrates your wins.
Ready to Transform Your Practice?
If you're tired of inconsistent lead flow, frustrated by consultations that don't convert, and ready to approach marketing with the same strategic thinking you apply to your legal work...
Let's talk.