The  Blog

Everything You Need to Know About Conducting a Content Audit

Over time, your website or blog can accumulate thousands of words of content. Eventually, you may lose track of the content you have,...

The world needs more women in business — at all ages, and in all industries.

For generations business has been dominated by men, and women were relegated to the role of homemaker and...

SEO Copywriting Guide

Writing to inform, engage, and entertain your target audience is already challenging. If you also want to optimize for search, that adds a new layer of complexity. You have to...

A content marketing agency creates blog posts, social media content, videos, eBooks, memes, and other output that tells the world about your company and its products. Ideally, this content is...

I read once that the most successful CEOs and Founders spend time reading non-fiction every day. In fact, they apparently spend between 30 minutes and an hour each day, and that surprised me.

As a...

You know you have an incredible business idea. One that will change the world and the way people do things – whether it’s how they navigate the healthcare system, how they access...

Why is writing about ourselves as women so hard?

Maybe it’s because we’re taught from an early age not to brag. It could be because most of us have come up in a male-dominated world. Or...

What do women want?

Even as a woman, I can say that’s a loaded question. When it comes to women in business, I will say the answer is to be heard. As we say at Hey Visible, someday it won't...

How to discover your brand voice

Right after I graduated college, I did the one thing I said I’d never do with my English degree: I became a teacher. High School English Language Arts. Wild,...

Branding in business: not a want, but a need.

Think about the last person you met. Perhaps a stranger with whom you encountered for the first time. Now, reflect on the initial impression that you...

Copywriting is an essential part of marketing and advertising. It involves creating written content that persuades and influences people to take a specific action. The goal of copywriting is to...

Finding Your Niche: Why it matters for entrepreneurs

What is a niche? A niche is a group of people that you think your solution works best for. To understand what they need, want, and respond to,...