Where Law Firms Win More Clients

Strategic marketing leadership for law firms who are done guessing. We build the complete visibility and conversion system your practice needs—from positioning to intake—so you win premium clients predictably.

Start Winning More Clients
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Trusted by Over 50 Firms & Legal Services Nationwide

What’s Costing You New Clients?

You’ve got credentials, case wins, and a solid reputation—but new clients aren’t coming in consistently.
Your site looks fine. You’ve tried some content. Maybe even hired an SEO agency.
But something’s not clicking. That gap?

It’s not your skill. It’s your strategy - and your sales process.

I know because I've been there. As a former attorney who built a three-location law firm, I made every marketing mistake possible before discovering what actually works.

The Truth Most Marketing "Experts" Won't Tell You

Marketing That Works for Law Firms Needs Both Strategy AND Sales Conversion

Most legal marketing consultants focus on getting you more leads. But what happens when those leads call? If your intake team is just scheduling appointments instead of pre-selling value, you're losing clients before they even meet you.

Here's How Hey Visible Is Different:

  • Fractional CMO Leadership: Strategic marketing planning without the overhead of a full-time hire

  • Sales Conversion Expertise: I train your intake team to convert prospects, not just schedule them

  • Built by a former attorney who knows the pressures of running a firm and the unique challenges of selling legal services

  • Complete pipeline approach: From initial visibility to signed retainer agreements

Find Your Marketing Leaks
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Turn Consultation Calls Into Confident Hiring Decisions

Most law firms lose 50% of prospects during intake because they interrogate instead of guide. Our proven intake framework helps prospects see you as the solution to their problem, not just another lawyer asking questions.

  • Increase consultation-to-client conversion rates

  • Build confidence before discussing fees

  • Position yourself as the trusted advisor

Improve My Intake Process

Stop Sounding Like Every Other Law Firm

Generic legal marketing makes you invisible. 'Experienced and compassionate' is what everyone says. We help you craft messaging that makes competitors irrelevant and positions you as the obvious choice.

  • Stand out in a crowded market

  • Attract premium clients who value expertise

  • Build authority that commands higher fees

Strengthen My Positioning
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Get Marketing That Actually Works for Law Firms

Generic business marketing fails law firms because it ignores professional ethics and complex buyer journeys. Our strategies are built specifically for legal practices by a former attorney who's been in your shoes.

  • Strategy designed for professional services constraints

  • 2-3x increase in qualified leads within 90 days

  • Marketing that supports, not replaces, referral relationships

Get My Growth Strategy

The Market Has Changed. Have You?

Today 87% of clients research businesses before making decisions. They engage with content, seek recommendations, and form impressions long before contacting you.

The practices that thrive aren't just the most skilled—they're the most memorable.

When you combine exceptional expertise with strategic visibility, you become more than a service provider. You become the obvious choice. The authority. The name that comes to mind first.

You become unforgettable.

Choose the Visibility Strategy That Matches Your Firm

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    Marketing Strategy

    Custom marketing strategy from a former attorney who's built successful law firms. Two 90-minute sessions, 12-month roadmap, and two weeks of implementation support. Project-based intensive.

    Start Here
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    Mastering Intake

    Transform your consultation conversion rate in just 30 days. Our complete intake system includes conversation frameworks, staff training, and eliminates those awkward "I need to think about it" responses.

    Learn More
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    Fractional CMO Support

    Your dedicated marketing and sales leader who understands law firms. Get ongoing strategy, implementation, and intake optimization with 10+ hours weekly commitment. Minimum 6-month engagement.

    Start Here

What Clients Say

  • Working with Pam transformed how we approach consultations. Our conversion rate increased 60% in 90 days because we finally had messaging that resonated with our ideal clients."

    — Family Law Practice, Seattle

  • "As a solo practitioner competing against larger firms, I needed strategic positioning—not just more content. Pam helped me become the obvious choice in my market." — Estate Planning Attorney, Denver

    — Estate Planning Attorney, Denver

  • "Pam understands the legal industry in a way generic marketing agencies never will. She's been in our shoes, and it shows in every strategy she develops."

    — Personal Injury Firm, Portland

The 4-Step Framework to Becoming Unforgettable

Foundation First.

Deep audit of your positioning, messaging, and current pipeline. Competitive analysis and market opportunity assessment. Strategic roadmap aligned with your revenue goals

Strategic Implementation.

Core message architecture that differentiates you. Content and visibility strategy optimized for your practice area. Lead generation systems designed for professional services

Conversion Optimization.

Intake process that pre-sells value before discussing fees. Staff training and conversation frameworks. Systems that turn prospects into confident clients.

Continuous Improvement.

Regular performance analysis and optimization, Strategic pivots based on market response. Scaling systems as your practice grows

This isn't a project. It's partnership.

The Next Step: Your Strategic Marketing Session

Ready to transform your practice from overlooked to unforgettable?

Schedule a complimentary 30-minute Strategic Marketing Session where we'll:

  • Assess your current marketing efforts

  • Identify your biggest growth opportunities

  • Discuss how strategic marketing leadership can transform your practice

  • Determine if we're the right fit to work together

No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.

Find Your Marketing Leaks
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Why Choose us?

I’m Pamela Foley—former attorney, strategist, and founder of Hey Visible. I’ve built law firms, led 7-figure service businesses, and helped dozens of attorneys and experts turn confusion into growth. This isn’t agency marketing. It’s expert partnership.

Deep Industry Experience

  • Former practicing attorney who built a three-location firm

  • Track record of transforming experts into authorities

Proven Results

  • 2-3x increase in qualified leads within 90 days

  • Enhanced market visibility and thought leadership

  • Streamlined marketing systems that scale

  • Consistent premium client acquisition

Our Growth Framework

  • Practice Audit & Analysis

    • Deep dive into your current positioning

    • Market opportunity assessment

    • Competitive advantage identification

  • Brand Message Architecture

    • Unique value proposition development

    • Core message creation

    • Authority positioning strategy

  • Strategic Growth Planning

    • Custom marketing roadmap

    • Content and visibility strategy

    • Client acquisition systems

  • Expert Implementation

    • Done-for-you marketing execution

    • Ongoing optimization

    • Regular strategy refinement

Find out what's working now - and what isn't

More about
our brand

ThFrom Overlooked Practice to Unforgettable Authority

Great law firms shouldn't be anyone's best-kept secret.

I'm Pamela Foley—former practicing attorney turned Fractional CMO who specializes exclusively in helping law firms fix the marketing and intake leaks that cost them clients every single day.

My journey into legal marketing wasn't academic. I lived it.

After starting my career in marketing for major nonprofits like the American Heart Association and American Cancer Society, I went to law school with a mission: build a practice that actually grew predictably. I founded and scaled a successful three-location family law firm in Washington state, learning firsthand what works (and what catastrophically doesn't) in legal marketing.

Here's what I discovered: being an exceptional attorney isn't enough. You need to be memorable. You need to be the obvious choice before a prospect ever picks up the phone.

Why Law Firms Choose Hey Visible:

→ I've sat in your chair. I understand legal ethics constraints, complex client decision journeys, and the pressure of managing both caseload and business development.

→ I speak your language. Not generic business buzzwords—actual legal terminology, intake processes, consultation conversion strategies, and client acquisition systems that work within professional standards.

→ I made every mistake so you don't have to. I wasted money on generic marketing, hired the wrong agencies, and learned through expensive trial and error what actually moves the needle for law firms.

The Results My Law Firm Clients See:

  • Consultation conversion rates improve from 40% to 70%+

  • 2-3x increase in qualified legal prospects within 90 days

  • Clear market positioning that differentiates from larger competitors

  • Marketing systems that work while you focus on practicing law

Today, I work exclusively with law firms because I understand something most marketing consultants don't: legal marketing requires strategy-first thinking, ethical boundaries, and someone who understands that your consultations should convert—not just generate more calls from tire-kickers.

If you're ready to transform your practice from overlooked expert to unforgettable authority, let's talk.