Be Unforgettable

You’re Not Just Another Law Firm. Stop Marketing Like One. For solo and boutique law firms who want to stop relying on referrals and start getting seen.

The $100K Case Law Firms Miss

You’ve got credentials, case wins, and a solid reputation—but new clients aren’t coming in consistently.
Your site looks fine. You’ve tried some content. Maybe even hired an SEO agency.
But something’s not clicking. That gap?

It’s not your skill. It’s your strategy.

I know because I've been there. As a former attorney who built a three-location law firm, I made every marketing mistake possible before discovering what actually works.

The Truth Most Marketing "Experts" Won't Tell You

Marketing That Works for Law Firms Starts With Strategy—Not Tactics

Most legal marketing is just noise: more content, more keywords, more clutter.
Hey Visible builds traction from clarity. Not just traffic. Not just trends.

Generic marketing advice fails because it misses this fundamental truth. Your potential clients aren't making impulse purchases – they're choosing a trusted advisor who will impact their legal standing, or financial future.

The Market Has Changed. Have You?

Today 87% of clients research businesses before making decisions. They engage with content, seek recommendations, and form impressions long before contacting you.

The practices that thrive aren't just the most skilled—they're the most memorable.

When you combine exceptional expertise with strategic visibility, you become more than a service provider. You become the obvious choice. The authority. The name that comes to mind first.

You become unforgettable.

Choose the Visibility Strategy That Matches Your Firm

  • Strategic Visibility Intensive

    90-minute session + custom roadmap.
    Perfect for firms ready to upgrade their strategy fast.

  • Legal Narrative Services

    Client stories, demand letter narratives, and intake clarity that aligns with your strategy.

  • Fractional CMO Support

    Ongoing visibility leadership and implementation without hiring in-house.

The 4-Step Framework to Becoming Unforgettable

1. Audit

We start by understanding where you are. Through comprehensive analysis, we identify what's working, what isn't, and why.

2. Brand Messaging

We develop your unique voice and positioning, creating messaging that resonates with your ideal clients and distinguishes you from competitors.

3. Strategy

We create a tailored roadmap with clear objectives, timelines, and metrics, focusing your resources on high-impact activities.

4. Implementation

We execute with precision, managing the details while you focus on your expertise. No more wondering what to do next or if your marketing is working.

The Next Step: Your Strategic Marketing Session

Ready to transform your practice from overlooked to unforgettable?

Schedule a complimentary 30-minute Strategic Marketing Session where we'll:

  • Assess your current marketing efforts

  • Identify your biggest growth opportunities

  • Discuss how strategic marketing leadership can transform your practice

  • Determine if we're the right fit to work together

No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.

Why Choose us?

I’m Pamela Foley—former attorney, strategist, and founder of Hey Visible. I’ve built law firms, led 7-figure service businesses, and helped dozens of attorneys and experts turn confusion into growth. This isn’t agency marketing. It’s expert partnership.

Deep Industry Experience

  • Former practicing attorney who built a three-location firm

  • Track record of transforming experts into authorities

Proven Results

  • 2-3x increase in qualified leads within 90 days

  • Enhanced market visibility and thought leadership

  • Streamlined marketing systems that scale

  • Consistent premium client acquisition

Our Growth Framework

  • Practice Audit & Analysis

    • Deep dive into your current positioning

    • Market opportunity assessment

    • Competitive advantage identification

  • Brand Message Architecture

    • Unique value proposition development

    • Core message creation

    • Authority positioning strategy

  • Strategic Growth Planning

    • Custom marketing roadmap

    • Content and visibility strategy

    • Client acquisition systems

  • Expert Implementation

    • Done-for-you marketing execution

    • Ongoing optimization

    • Regular strategy refinement

What Clients Say

  • She can take your jumbled journey and turn it into a mapped matrix of success. Highly recommend!

    Cynthia, Velocity Sellers

  • Pam is capable of providing high-quality writing for industries that need real and thoughtful content that represents a brand professionally.

    Krystal, GoLead Consulting

  • Pam and is an incredible strategist. Pam’s skilled book marketing strategy also helped my client’s book become an Amazon best seller!

    Tara, Philosphy Studios

  • I had the pleasure of working with Pam to develop my personal brand and business persona for my strategic communications business, Banks Danna. She helped me transform my messaging, website and LinkedIn strategy to enable growth.

    Valerie Danna

  • Pam is an expert - knowledgeable, professional, and insightful. Collaborating with her has transformed my business. Grateful!

    Kimberly, Best Conflict Solutions

  • Pam is so knowledgable and truly strives to help her clients achieve their goals in the world of digital marketing and SEO. She is patient and understanding and provides valuable education. I highly recommend Pam

    Natalie, iKadre

More about
our brand

From courtroom to boardroom, we've helped dozens of professionals across industries transform their practices into powerful brands that attract premium clients while aligning with their ideal lives.

Great transformations often begin with a bold choice. Mine started with marketing for organizations like the American Heart Association and American Cancer Society, where I learned the art of making meaningful messages unforgettable. But I wanted to make a different kind of impact, which led me to law school and eventually building a successful three-location family law practice in Washington state.

Running a thriving legal practice taught me something crucial: being an excellent professional isn't enough – you need to be memorable. As I built my firm's presence and client base, I mastered the delicate balance of marketing sophisticated services while maintaining the highest professional standards.

Yet success isn't just about business metrics. Despite the financial rewards of law practice, I discovered that true fulfillment comes from aligning your expertise with your ideal life. This realization – that professionals shouldn't have to choose between impact and personal fulfillment – became the foundation of our firm.

Today, we help accomplished professionals and aspiring consultants transform their expertise into unforgettable brands. We combine deep professional services insight with proven marketing strategy to help you stand out authentically. Because at heart, all great professionals are storytellers – we just help make your story impossible to forget.