Free consultation teardown

Watch a good attorney lose a good client in 52 minutes.

A line-by-line teardown of one family law consultation, with what to say instead at each of the six moments the client walked out.

You're paying for the calls. Your team books the consultations. Good people sit down with you, listen for an hour, and then hire someone else.

It usually isn't your marketing. It's what happens in the room. This teardown walks through a realistic mock consultation, moment by moment, so you can spot the same patterns in your own.

Written by Pam Foley, a former practicing attorney who built a three-location family law firm and ran the consultations herself.

Former practicing attorney, JD, Lewis & Clark LawAuthor, The Ultimate Guide to Legal Services SalesOne family law firm: 40% to 70% of consultations hired them

What's inside

The full consultation

A realistic mock family law consultation, written out line by line. No real client, nothing privileged.

Six moments, six fixes

Where the client started to drift, what she heard, and the exact words to use instead.

A 30-day plan

A role-play your team can run this week and the one number to track.

Who this is for

Solo and small law firm owners who are getting the calls and want more of those consultations to end with the client hiring them, without sounding pushy or pretending to enjoy selling. If you built your firm to practice law and the consultation is the part nobody trained you for, this is the guide I wish I'd had.