Where Law Firms Win More Clients
We audit your intake process, fix messaging gaps, and provide fractional CMO leadership to convert more consultations into paying clients.
Trusted by Over 50 Firms & Legal Services Nationwide
What’s Costing You New Clients?
You’ve got credentials, case wins, and a solid reputation—but new clients aren’t coming in consistently.
Your site looks fine. You’ve tried some content. Maybe even hired an SEO agency.
But something’s not clicking. That gap?
It’s not your skill. It’s your strategy - and your sales process.
I know because I've been there. As a former attorney who built a three-location law firm, I made every marketing mistake possible before discovering what actually works.
The Truth Most Marketing "Experts" Won't Tell You
Marketing That Works for Law Firms Needs Both Strategy AND Sales Conversion
Most legal marketing consultants focus on getting you more leads. But what happens when those leads call? If your intake team is just scheduling appointments instead of pre-selling value, you're losing clients before they even meet you.
Here's How Hey Visible Is Different:
Fractional CMO Leadership: Strategic marketing planning without the overhead of a full-time hire
Sales Conversion Expertise: I train your intake team to convert prospects, not just schedule them
Built by a former attorney who knows the pressures of running a firm and the unique challenges of selling legal services
Complete pipeline approach: From initial visibility to signed retainer agreements
Turn Consultation Calls Into Confident Hiring Decisions
Most law firms lose 50% of prospects during intake because they interrogate instead of guide. Our proven intake framework helps prospects see you as the solution to their problem, not just another lawyer asking questions.
Increase consultation-to-client conversion rates
Build confidence before discussing fees
Position yourself as the trusted advisor
Stop Sounding Like Every Other Law Firm
Generic legal marketing makes you invisible. 'Experienced and compassionate' is what everyone says. We help you craft messaging that makes competitors irrelevant and positions you as the obvious choice.
Stand out in a crowded market
Attract premium clients who value expertise
Build authority that commands higher fees
Get Marketing That Actually Works for Law Firms
Generic business marketing fails law firms because it ignores professional ethics and complex buyer journeys. Our strategies are built specifically for legal practices by a former attorney who's been in your shoes.
Strategy designed for professional services constraints
2-3x increase in qualified leads within 90 days
Marketing that supports, not replaces, referral relationships
The Market Has Changed. Have You?
Today 87% of clients research businesses before making decisions. They engage with content, seek recommendations, and form impressions long before contacting you.
The practices that thrive aren't just the most skilled—they're the most memorable.
When you combine exceptional expertise with strategic visibility, you become more than a service provider. You become the obvious choice. The authority. The name that comes to mind first.
You become unforgettable.
Choose the Visibility Strategy That Matches Your Firm
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Strategic Direction
Get immediate clarity on your biggest conversion leaks with a 90-minute marketing audit and custom roadmap. Perfect for firms needing strategic direction fast.
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Mastering Intake
Transform your consultation conversion rate in just 30 days. Our complete intake system includes conversation frameworks, staff training, and eliminates those awkward "I need to think about it" responses.
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Fractional CMO Support
Your dedicated marketing and sales leader who understands law firms. Get ongoing strategy, implementation, and intake optimization with 10+ hours weekly commitment. Minimum 6-month engagement.
What Clients Say
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Working with Pam transformed how we approach consultations. Our conversion rate increased 60% in 90 days because we finally had messaging that resonated with our ideal clients."
— Family Law Practice, Seattle
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"As a solo practitioner competing against larger firms, I needed strategic positioning—not just more content. Pam helped me become the obvious choice in my market." — Estate Planning Attorney, Denver
— Estate Planning Attorney, Denver
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"Pam understands the legal industry in a way generic marketing agencies never will. She's been in our shoes, and it shows in every strategy she develops."
— Personal Injury Firm, Portland
The 4-Step Framework to Becoming Unforgettable
1. Audit
We start by understanding where you are. Through comprehensive analysis, we identify what's working, what isn't, and why.
2. Brand Messaging
We develop your unique voice and positioning, creating messaging that resonates with your ideal clients and distinguishes you from competitors.
3. Strategy
We create a tailored roadmap with clear objectives, timelines, and metrics, focusing your resources on high-impact activities.
4. Implementation
We execute with precision, managing the details while you focus on your expertise. No more wondering what to do next or if your marketing is working.
The Next Step: Your Strategic Marketing Session
Ready to transform your practice from overlooked to unforgettable?
Schedule a complimentary 30-minute Strategic Marketing Session where we'll:
Assess your current marketing efforts
Identify your biggest growth opportunities
Discuss how strategic marketing leadership can transform your practice
Determine if we're the right fit to work together
No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.
Why Choose us?
I’m Pamela Foley—former attorney, strategist, and founder of Hey Visible. I’ve built law firms, led 7-figure service businesses, and helped dozens of attorneys and experts turn confusion into growth. This isn’t agency marketing. It’s expert partnership.
Deep Industry Experience
Former practicing attorney who built a three-location firm
Track record of transforming experts into authorities
Proven Results
2-3x increase in qualified leads within 90 days
Enhanced market visibility and thought leadership
Streamlined marketing systems that scale
Consistent premium client acquisition
Our Growth Framework
Practice Audit & Analysis
Deep dive into your current positioning
Market opportunity assessment
Competitive advantage identification
Brand Message Architecture
Unique value proposition development
Core message creation
Authority positioning strategy
Strategic Growth Planning
Custom marketing roadmap
Content and visibility strategy
Client acquisition systems
Expert Implementation
Done-for-you marketing execution
Ongoing optimization
Regular strategy refinement
More about
our brand
ThFrom Overlooked Practice to Unforgettable Authority
Great law firms shouldn't be anyone's best-kept secret.
I'm Pamela Foley—former practicing attorney turned Fractional CMO who specializes exclusively in helping law firms fix the marketing and intake leaks that cost them clients every single day.
My journey into legal marketing wasn't academic. I lived it.
After starting my career in marketing for major nonprofits like the American Heart Association and American Cancer Society, I went to law school with a mission: build a practice that actually grew predictably. I founded and scaled a successful three-location family law firm in Washington state, learning firsthand what works (and what catastrophically doesn't) in legal marketing.
Here's what I discovered: being an exceptional attorney isn't enough. You need to be memorable. You need to be the obvious choice before a prospect ever picks up the phone.
Why Law Firms Choose Hey Visible:
→ I've sat in your chair. I understand legal ethics constraints, complex client decision journeys, and the pressure of managing both caseload and business development.
→ I speak your language. Not generic business buzzwords—actual legal terminology, intake processes, consultation conversion strategies, and client acquisition systems that work within professional standards.
→ I made every mistake so you don't have to. I wasted money on generic marketing, hired the wrong agencies, and learned through expensive trial and error what actually moves the needle for law firms.
The Results My Law Firm Clients See:
Consultation conversion rates improve from 40% to 70%+
2-3x increase in qualified legal prospects within 90 days
Clear market positioning that differentiates from larger competitors
Marketing systems that work while you focus on practicing law
Today, I work exclusively with law firms because I understand something most marketing consultants don't: legal marketing requires strategy-first thinking, ethical boundaries, and someone who understands that your consultations should convert—not just generate more calls from tire-kickers.
If you're ready to transform your practice from overlooked expert to unforgettable authority, let's talk.