Fix the Messaging Leaks Costing You Clients
Think differently about law firm growth. Helping law firms improve intake, messaging & positioning for better consultation conversions.
Trusted by Firms & Legal Services Nationwide
What’s Costing You New Clients?
You’ve got credentials, case wins, and a solid reputation—but new clients aren’t coming in consistently.
Your site looks fine. You’ve tried some content. Maybe even hired an SEO agency.
But something’s not clicking. That gap?
It’s not your skill. It’s your strategy.
I know because I've been there. As a former attorney who built a three-location law firm, I made every marketing mistake possible before discovering what actually works.
The Truth Most Marketing "Experts" Won't Tell You
Marketing That Works for Law Firms Starts With Strategy—Not Tactics
Most legal marketing is just noise: more content, more keywords, more clutter.
Here’s How Hey Visible Is Different:
Strategy-first: no random content dumps—just smart, aligned marketing
Built by a former attorney who knows the pressures of running a firm
Legal narrative + intake clarity, not just “get more clicks”
Turn Consultation Calls Into Confident Hiring Decisions
Most law firms lose 50% of prospects during intake because they interrogate instead of guide. Our proven intake framework helps prospects see you as the solution to their problem, not just another lawyer asking questions.
Increase consultation-to-client conversion rates
Build confidence before discussing fees
Position yourself as the trusted advisor
Stop Sounding Like Every Other Law Firm
Generic legal marketing makes you invisible. 'Experienced and compassionate' is what everyone says. We help you craft messaging that makes competitors irrelevant and positions you as the obvious choice.
Stand out in a crowded market
Attract premium clients who value expertise
Build authority that commands higher fees
Get Marketing That Actually Works for Law Firms
Generic business marketing fails law firms because it ignores professional ethics and complex buyer journeys. Our strategies are built specifically for legal practices by a former attorney who's been in your shoes.
Strategy designed for professional services constraints
2-3x increase in qualified leads within 90 days
Marketing that supports, not replaces, referral relationships
The Market Has Changed. Have You?
Today 87% of clients research businesses before making decisions. They engage with content, seek recommendations, and form impressions long before contacting you.
The practices that thrive aren't just the most skilled—they're the most memorable.
When you combine exceptional expertise with strategic visibility, you become more than a service provider. You become the obvious choice. The authority. The name that comes to mind first.
You become unforgettable.
Choose the Visibility Strategy That Matches Your Firm
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Strategic Direction
Get immediate clarity on your biggest conversion leaks with a 90-minute marketing audit and custom roadmap. Perfect for firms needing strategic direction fast.
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Mastering Intake
Transform your consultation conversion rate in just 30 days. Our complete intake system includes conversation frameworks, staff training, and eliminates those awkward "I need to think about it" responses.
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Fractional CMO Support
Your dedicated marketing and sales leader who understands law firms. Get ongoing strategy, implementation, and intake optimization with 10+ hours weekly commitment. Minimum 6-month engagement.
What Clients Say
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She can take your jumbled journey and turn it into a mapped matrix of success. Highly recommend!
Cynthia, Velocity Sellers
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Pam is capable of providing high-quality writing for industries that need real and thoughtful content that represents a brand professionally.
Krystal, GoLead Consulting
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Pam and is an incredible strategist. Pam’s skilled book marketing strategy also helped my client’s book become an Amazon best seller!
Tara, Philosphy Studios
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I had the pleasure of working with Pam to develop my personal brand and business persona for my strategic communications business, Banks Danna. She helped me transform my messaging, website and LinkedIn strategy to enable growth.
Valerie Danna
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Pam is an expert - knowledgeable, professional, and insightful. Collaborating with her has transformed my business. Grateful!
Kimberly, Best Conflict Solutions
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Pam is so knowledgable and truly strives to help her clients achieve their goals in the world of digital marketing and SEO. She is patient and understanding and provides valuable education. I highly recommend Pam
Natalie, iKadre
The 4-Step Framework to Becoming Unforgettable
1. Audit
We start by understanding where you are. Through comprehensive analysis, we identify what's working, what isn't, and why.
2. Brand Messaging
We develop your unique voice and positioning, creating messaging that resonates with your ideal clients and distinguishes you from competitors.
3. Strategy
We create a tailored roadmap with clear objectives, timelines, and metrics, focusing your resources on high-impact activities.
4. Implementation
We execute with precision, managing the details while you focus on your expertise. No more wondering what to do next or if your marketing is working.
The Next Step: Your Strategic Marketing Session
Ready to transform your practice from overlooked to unforgettable?
Schedule a complimentary 30-minute Strategic Marketing Session where we'll:
Assess your current marketing efforts
Identify your biggest growth opportunities
Discuss how strategic marketing leadership can transform your practice
Determine if we're the right fit to work together
No pressure, no sales tactics – just an honest conversation about your practice goals and how strategic marketing can help you achieve them.
Why Choose us?
I’m Pamela Foley—former attorney, strategist, and founder of Hey Visible. I’ve built law firms, led 7-figure service businesses, and helped dozens of attorneys and experts turn confusion into growth. This isn’t agency marketing. It’s expert partnership.
Deep Industry Experience
Former practicing attorney who built a three-location firm
Track record of transforming experts into authorities
Proven Results
2-3x increase in qualified leads within 90 days
Enhanced market visibility and thought leadership
Streamlined marketing systems that scale
Consistent premium client acquisition
Our Growth Framework
Practice Audit & Analysis
Deep dive into your current positioning
Market opportunity assessment
Competitive advantage identification
Brand Message Architecture
Unique value proposition development
Core message creation
Authority positioning strategy
Strategic Growth Planning
Custom marketing roadmap
Content and visibility strategy
Client acquisition systems
Expert Implementation
Done-for-you marketing execution
Ongoing optimization
Regular strategy refinement
More about
our brand
From courtroom to boardroom, we've helped dozens of professionals across industries transform their practices into powerful brands that attract premium clients while aligning with their ideal lives.
Great transformations often begin with a bold choice. Mine started with marketing for organizations like the American Heart Association and American Cancer Society, where I learned the art of making meaningful messages unforgettable. But I wanted to make a different kind of impact, which led me to law school and eventually building a successful three-location family law practice in Washington state.
Running a thriving legal practice taught me something crucial: being an excellent professional isn't enough – you need to be memorable. As I built my firm's presence and client base, I mastered the delicate balance of marketing sophisticated services while maintaining the highest professional standards.
Yet success isn't just about business metrics. Despite the financial rewards of law practice, I discovered that true fulfillment comes from aligning your expertise with your ideal life. This realization – that professionals shouldn't have to choose between impact and personal fulfillment – became the foundation of our firm.
Today, we help accomplished professionals and aspiring consultants transform their expertise into unforgettable brands. We combine deep professional services insight with proven marketing strategy to help you stand out authentically. Because at heart, all great professionals are storytellers – we just help make your story impossible to forget.
