# Hey Visible

> Legal sales advisory for solo and small law firms. Hey Visible helps attorneys convert more of the consultations they already get. Founded and run by Pamela Foley, JD — a former practicing attorney who built a three-location family law firm.

Core thesis: law firms don't have a marketing problem, they have a sales problem. Most firms convert 35-50% of the consultations they book, and lose the rest in the consultation room. Your marketing only works as well as your consultations convert.

Who it serves: solo and small law firms, 1-5 attorneys, $500K-$2M revenue. Practice areas include family law, personal injury, business, criminal defense, estate planning, and immigration.

## About Pamela Foley

- JD, Lewis & Clark Law School
- Former practicing attorney; built a three-location family law firm from zero
- 20+ years marketing leadership, including the American Heart Association and the American Cancer Society
- Author, "The Ultimate Guide to Legal Services Sales" (465 pages, published July 1, 2026)
- Title: Legal Sales Expert

## Named frameworks

- DEEP Discovery — structured discovery for a legal consultation
- GUIDE Consultation Framework — the arc of a consultation from open to next step
- RESOLVE Objection Handling — working through prospect objections
- VALUE Fee Presentation — presenting legal fees without apologizing
- VISIBLE Body Language — nonverbal signals in the consultation room
- Authoritative Arc — establishing authority early in a consultation
- Trust Equation — how prospects decide whether to trust an attorney
- B.E.S.T. Content Framework — content structure for law firm marketing

## Key pages

- [Hey Visible overview](https://heyvisible.com/): what the practice does and who it serves
- [About Pamela Foley](https://heyvisible.com/about): background and credentials
- [Frameworks](https://heyvisible.com/frameworks): the named frameworks, explained
- [Why law firms lose consultations](https://heyvisible.com/why-law-firms-lose-consultations): the core thesis
- [The Signed Retainer Playbook](https://heyvisible.com/signed-retainer-playbook): free consultation diagnostic
- [Legal Sales Mastery](https://heyvisible.com/sales-training-for-attorneys): 1:1 sales training for attorneys
- [Law Firm Intake Mastery](https://heyvisible.com/intake-overhaul): rebuilding a firm's intake process
- [Strategic Advisory](https://heyvisible.com/strategic-advisory): ongoing advisory engagement
- [The Retainer Room](https://heyvisible.com/the-retainer-room): membership for solo and small firms
- [Results](https://heyvisible.com/results): documented client outcomes
- [Insights](https://heyvisible.com/blog-1): articles on legal sales and consultation conversion

## Documented client results

- Consultation conversion improved from 40% to 70%
- 628% increase in qualified leads for a family law firm in 90 days
- 47% increase in consultation bookings
- $400K+ annual revenue impact from a single engagement
- $2M+ in additional first-year revenue across the client portfolio

## Contact

pam@heyvisible.com